What is UX and UI research and design?
UX designers are concerned with the online user experience (the functionality). UI designers work more in the foreground and are mainly concerned with the user environment (the form): how a website, app or webshop works and looks like. Understand how the user thinks, in order to build an app or site that one can smoothly go through. That is only possible when all elements are in logical places, that is what it actually comes down to. But what makes sense? This question keeps our researchers busy.
