Is your business in NFT? This market is growing rapidly and shows a promising perspective. Congrats yet! Yes, but not so fast! To get to the top in this tight competition, you need to market your services right. Welcome to the NFT Business Marketing Strategy 101!
Since the NFT industry is closely related to the crypto market, most of the recommendations work well for cryptocurrency and other blockchain-related businesses.
No time to waste!
We don’t mean to pressure you, of course. But the whole NFT market thrives on hype, which means you need to act fast. Going to launch a service? Do it now while the industry is hot!
Make sure, though, that you still take time to plan things. Fast shouldn’t mean completely carefree: just as with any other business, think through things like:
- Which audience you’re targeting
- What exactly do you plan to offer
- What will be your competitive advantage
and so on, and so forth. An NFT business marketing plan developed at the beginning is what will keep you on the right track as you grow.
Get an NFT marketing website
Right, we recommend getting it done before you launch your service (if there is anything planned aside from the landing site). It will help you in lots of ways:
- You’ll start dragging attention to your service and getting leads interested in it
- Based on the previous one: you’ll get to see a more realistic figure showing how many clients you can anticipate
- People may share some ideas about what they want and don’t want
Besides, having this done, you’re likely to pull the rest of the planned things through faster. Your marketing website will be pushing you, too: pushing to launch ASAP since you’ve already promised the service to the NFT crowd.
How to Sell NFT Creative Art
Selling NFT creative art is a great way to showcase your talent and earn from your digital creations. Follow these steps to successfully sell your NFT art:
1. Create Your NFT
Start by designing a digital asset—whether it’s an image, video, or music file. Next, mint it on a blockchain-based NFT platform such as OpenSea, Rarible, or SuperRare to make it a unique, tradeable token.
2. Set a Price
Decide how you want to price your NFT:
- Fixed Price: Buyers can purchase instantly.
- Auction: Set a starting bid and let buyers compete.
- Dutch Auction: The price starts high and gradually decreases until someone buys.
3. List Your NFT for Sale
Once priced, list your NFT on one or multiple marketplaces for maximum exposure. Ensure your listing includes a compelling description and relevant tags.
4. Promote Your NFT
Marketing is key to attracting buyers. Use social media platforms like Twitter, Instagram, and Discord to showcase your work. You can also collaborate with NFT influencers or hire an NFT marketing agency to expand your reach.
5. Complete the Sale
When a buyer purchases your NFT, the ownership transfer occurs through the blockchain. The process varies by platform, but it’s typically automated and recorded securely.
By following these steps, you can successfully sell your NFT creative art and grow your presence in the digital marketplace.
Find other advertising channels
There are tons of them available, but choose wisely! Needless to say, NFT fans aren’t evenly distributed all over the internet like butter on a roll. While it may be quite fruitful to make a deal with an influencer well known in the community, Facebook marketing will probably bring less – this network’s primary audience is definitely not NFT people, after all.
What do the NFT folks need?
Without going too deep into the market analysis, you’re likely going to target people who:
- Are adventurous and daring
- Tend to make decisions fast
- Not necessarily artistic (change my mind)
Right! Depending on your specific business case, you may deal with artists themselves. But, even though it may not appear absolutely straightforward, that’s not the defining trait of the NFT community. What is, on the other hand, is quick thinking, business decisiveness, and the spirit of an explorer.
How do we get the attention and interest of such people? Here are three key elements that build a perfect site for the NFT/crypto community:
- High-quality visual
- Complex tech made handy
- Ample interactivity
People who are into such – rather complicated – technology as blockchain-related services, don’t need simplification. You can even accentuate the technological aspect in the design – but make this complexity convenient to use. Also, you want your audience to communicate with you: they can bring in ideas, leave valuable feedback, and, what may sound even more appealing to you, get involved more and more with every click. Digital activity is crucial for NFT business marketing because this type of business is 100% an online thing.
