What is a thank you page?
A thank you page is the page that users see once they perform a desired action in your website. It is typically shown once visitors become leads, for example after buying a product, filling a form or subscribing to a service.
Thank you ages are similar to order confirmation pages and messages, but not the same. This difference will be explained further down this post.
Thank you page vs. thank you message: which one should you choose?
Technically, a thank you page is optional. Form submissions or checkout processes can end with a success message delivered on the same page via JavaScript or through a pop-up window.
While a thank you message may be easier to implement (it’s one less page to design), it has drawbacks:
Users are left on a conversion page that’s stripped of navigation and calls to action. That’s a virtual guarantee that the user will close out the browser window—the page has nothing else for them.
The space for a thank you message is small—often enough to include only the words “thank you” or “success.” Even if you sought to apply one of the strategies below, you’d be limited.
Why Thank You Pages Matter
Many businesses overlook the thank you page, but it serves multiple purposes:
✅ Confirms an action – Reassures the user their form submission, purchase, or sign-up was successful.
✅ Encourages the next step – Whether it’s a product recommendation, social sharing, or an upsell, it keeps users engaged.
✅ Builds trust – Reinforces brand credibility by providing clear next steps and valuable content.
Key Elements of a High-Converting Thank You Page
1. Personalization & Appreciation
Instead of a generic “Thank you for your order,” make it more engaging:
👉 Use the customer’s name if possible (e.g., “Thank you, Sarah! Your order is confirmed.”)
👉 Express genuine gratitude and make them feel valued.
2. Clear Next Steps
Don’t leave users wondering what to do next. Guide them with:
✔️ A download button (if they signed up for a free resource)
✔️ Instructions on what happens next (e.g., “Check your inbox for your confirmation email.”)
✔️ A timeline (e.g., “Expect delivery in 3–5 days.”)
3. Upsells & Cross-Sells
Capitalize on user intent by offering:
🔹 Related products (“People who bought this also liked…”)
🔹 A discount code for their next purchase
🔹 A limited-time upgrade offer
4. Social Sharing & Engagement
Encourage visitors to share their experience:
📢 Social media share buttons (“Share your experience on Twitter!”)
⭐ Customer reviews/testimonials (“We’d love your feedback!”)
💬 Links to a community or discussion forum
5. Lead Nurturing & Retargeting
Turn first-time visitors into loyal customers with:
📩 Email subscription offers (if they haven’t signed up yet)
🎁 Exclusive offers (loyalty discounts or VIP access)
📹 Suggested content (blog posts, video tutorials, or case studies)
6. Tracking & Analytics
Use your thank you page to collect valuable insights:
📊 Track conversions using Google Analytics
🔍 Set up event tracking for clicks on buttons and links
📩 Measure email sign-ups and referral shares
Thank You Page Examples & Best Practices
Here are a few high-performing thank you page ideas:
📌 E-commerce: “Thank you for your purchase! Here’s 10% off your next order.”
📌 Lead Generation: “Thanks for signing up! Your free eBook is ready for download.”
📌 Webinar Registration: “You’re in! Check your email for the event details.”
